Catch Together Module 1

Strategic Planning

Think of a strategic plan as a chart that will help your permit bank get its bearings. It lays out where your community hopes it will go over the next few years. It will help you decide what programs to pursue, what funding to target and how you should describe your efforts to outsiders.

Module-1.jpg
 
 

Lesson 1.1

SWOT Analysis

Time: 1 hour


Participant Guide

Facilitator Guide

Video Class

This lesson will help you assess your context to prepare you to create an appropriate strategic plan.

The SWOT analysis will help you “take the temperature” of your community and figure out what it most needs from you. It won’t be included in your formal strategic plan, but will help you make sure the plan is relevant and complete. 

By the end of this lesson you will be able to: 

  • Articulate the strengths, weaknesses, opportunities, and threats faced by the organization.
 
 
 

Lesson 1.2

Mission vs. Vision

Time: 1.5 hours


Participant Guide

Facilitator Guide

Video Class

This lesson will guide your organization through the process of writing a mission and vision statement for its strategic plan.

Your mission statement lays out why you exist as an organization, what your main purpose is, and what you do. It should be as concise and compelling as possible. 

By the end of this lesson you will be able to:

  • Understand and articulate the differences between a mission statement and a vision statement.
  • Given a completed SWOT analysis, construct a mission statement that is one sentence long and that all board members find compelling.
  • Articulate how much the organization will have progressed toward that mission in five years.
 
 
 

Lesson 1.3

Goals & Objectives

Time: 1 hour


Participant Guide

Facilitator Guide

Video Class

This lesson will help you break your mission and vision down into goals and objectives that can be achieved in the medium and short-term. 

A goal is a relatively broad statement of what you want your organization to achieve in the next 3-5 years. An objective speaks to how your organization will work toward its goals in the next year or two.

By the end of this lesson you will be able to:

  • Understand the differences between goals and objectives.
  • Articulate the broad strategies the organization will use to realize its vision in goals.
  • Understand the importance of writing SMART objectives and identify what objectives are SMART.
  • Construct at least 5 SMART objectives that will meet the organization’s objectives in the next 2 years.
 

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